Here at Varsity Lincoln, our team members believe that there's far more reasons than one to choose a new Lincoln model when shopping for new cars in Novi. With the Lincoln Way, you'll be sure to enjoy a premier car ownership experience. From complimentary pickup and delivery, to your very own personal concierge, there's nothing quite like owning a Lincoln. Interested in learning more? Read on below as we dive in to the many benefits of owning a new Lincoln model.

Complimentary Pickup and Delivery

When your vehicle is due for service, our team will both pick it up and drop it off when it's finished. In the meantime? We'll provide you with a complimentary loaner vehicle.

The Lincoln Way App

Enjoy the benefits of owning a Lincoln with this convenient mobile app. From remote start and locking, to reserving a parking space at your next destination, this app aims to please in far more ways than one.

Your Personal Lincoln Concierge

Our team of concierges take great pride in being able to satisfy the needs of our customers. To take advantage of our concierge services, simply contact them at 800-521-4140 or TDD Hearing Impaired 800-232-5952.

Complimentary Roadside Assistance for Life

Whether your vehicle has broken down or you're faced with a flat, you can count on our team to be there for you for as long as you own your Lincoln. With 24-hour/seven-days-a-week assistance nationwide, we've got you covered.

Complimentary Car Wash

After each service visit, our team will be more than happy to return your Lincoln back to you, both washed and ready to take on the long road ahead.

Bumper-To-Bumper Limited Warranty

With four years/50,000 miles of bumper-to-bumper coverage, opting for a new Lincoln model is the kind of decision that you can make with absolute confidence.


Whether you're interested in learning more or are ready to begin shopping this year's new Lincoln lineup, we invite you to stop by our showroom to speak with a member of our dedicated sales team. Conveniently located in Novi, MI, and just a short drive away from Ann Arbor, Farmington and West Bloomfield, we look forward to providing you with an exceptional car shopping and ownership experience.


Varsity Lincoln

49251 Grand River Ave
Directions Novi, MI 48374

  • SALES: 800-240-8685
  • SERVICE: 800-240-8601
  • PARTS: 800-209-9981
  1. Varsity Lincoln

    49251 Grand River Ave
    Novi, MI 48374

    • SALES: 800-240-8685
Loading Map...


  • Monday 9:00 AM - 6:00 PM
  • Tuesday 9:00 AM - 6:00 PM
  • Wednesday 9:00 AM - 6:00 PM
  • Thursday 9:00 AM - 6:00 PM
  • Friday 9:00 AM - 6:00 PM
  • Saturday 9:00 AM - 3:00 PM
  • Sunday Closed